Believe It or Not! News

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5th November 2014

Paddington Trail - Ripley's Paddington the explorer

Ripley’s are really proud to sponsor our very own Paddington Bear. Have you spotted our #PaddingtonTheExplorer in Piccadilly Circus yet? #PaddingtonTrail

The Paddington Bear Trail is a major initiative across London this Christmas put together by the NSPCC, and Studio Canal to mark the release of The Paddington Movie in UK cinemas on 28 November 2014. Designed by a host of artists, designers and celebrities, 50 Paddington Bear statues will be placed across the capital in an exciting and inspiring trail.

Ripley’s Believe It or Not London’s bear has been carefully designed to incorporate both the essence of Paddington bear with the Ripley’s brand signature ‘quirkiness’. Paddington bear is celebrated as a young, adventurous explorer, similar to the Ripley’s famous founder Robert Ripley who travelled to 201 countries in search of the odd and inspirational.

Follow the trail here: