Privacy Policy

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The following policy describes how your personal information will be treated and protected. This policy may change from time-to-time as required by law or at Ripley’s Believe It or Not! London’s discretion.


1. Your Personally Identifiable Information.
Ripley’s Believe It or Not! London collects information in a variety of ways from your registration. We may ask for personal information such as your name, email address, address and date of birth when you request information, enter a contest or inquire about a promotion. If you contact us, we may keep a record of that correspondence. E-mail addresses are stored and may be used for marketing purposes until such time as you elect not to receive marketing communication.

2. “Cookies” and their use.
A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer unless your computer is set up not to receive cookies. Cookies do not collect personal information. Ripley’s Believe It or Not! London uses cookies to tell whether a website user visited the site or logged in, products or services you may buy, and to personalise your visit to the website. Cookies are also used to track anonymously which areas of the site are visited frequently by our customers. This assists us in efforts to improve the navigation and content of the site. Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies.

3. Who is collecting the information?
Your responses and information on Ripley’s Believe It or Not! London website is used by Ripley’s Believe It or Not! London only, unless it is specifically states otherwise. However, Ripley’s Believe It or Not! London advertisers or web sites that have links to our site may collect personally identifiable information about you. These include advertisers whose link you follow and the ticket-processing site where you will purchase Ripley’s Believe It or Not! London tickets. Our privacy policy does not cover the information practices of other web sites.

4. Use of the Aggregated Information.
In addition to use of personal information to customize service to you, Ripley’s Believe It or Not! London also does research on our member’s demographics, interests and behaviour based on the information provided to us. We do this to better understand and serve our customers users. The data is compiled and analysed on an aggregated basis (without any disclosure of personally identifiable information) and may be shared with potential advertisers or business partners.

5. Information Shared Only with Permission.
Ripley’s Believe It or Not! London will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when required by law. Ripley’s Believe It or Not! London may preserve on-line content and may disclose content to any third party if required to do so by law or in a good faith with the belief that such preservation or disclosure is necessary to:
(a) comply with legal process;
(b) enforce the Terms and Conditions of Service;
(c) respond to claims that any content violated the rights of third parties; or
(d) protect the rights, property, or personal safety of Ripley’s its employees or the public.

6. Your Choices regarding collection, use and distribution of your information.
You can unsubscribe at any time from our emails by clicking on the “unsubscribe” link. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. Some browsers provide a mode where cookies are always deleted after a visit. This is called InPrivate in Internet Explorer version 8 and newer; Incognito in Google Chrome version 10 and newer; Private Browsing in Firefox version 3.5 and newer; Private Browsing in Safari version 2 and newer, and Private Browsing in Opera version 10.5 and newer. The exact instructions for changing your cookie settings can be found in the “Help” section of your browser. You can delete cookies already on your computer or device at any time. If you choose to reject all cookies, you will be unable to use the parts of the Website service that required registration in order to participate. Ripley’s Believe It or Not! London does not sell or rent user information to anyone. We will notify you at the time of data collection or transfer if your data will be shared with a third party who has an independent right to use your information and you will always have the option of not permitting the transfer.

7. Accessing, Deleting and Revising Your Information.
You may change any or all of your personal information by contacting Ripley’s at:

8. Ripley’s Believe It or Not! London On-Line Security.
Ripley’s Believe It or Not! London uses Secure Socket Layer (SSL) technology to transfer personal information over the Internet. While we make our best efforts to protect your personal information from misuse, there is always some risk involved with information provided over the Internet. Therefore, we cannot guarantee the security of the information provided over the Internet and will not be responsible for security breaches beyond our reasonable control.

9. General Internet Privacy.
Whenever you voluntarily disclose personal information online, that information can be collected and used by others. If you disclose personal information on the Internet that is accessible to others, you may receive unsolicited messages from other parties in return. Your access and use of other websites, when you navigate to other sites using the links provided, is beyond Ripley’s control. These sites include the site at which Ripley’s Believe It or Not! London tickets are purchased. The privacy policies of those sites and companies to whom you disclose information determine the uses of that information and Ripley’s Privacy Policy will no longer apply. Ultimately, users are solely responsible for maintaining the secrecy of passwords and any personal information.

10. Data Protection Act.
Ripley’s Believe It or Not! London is registered with the Data Protection Act 1998. You may visit the Data Protection Act website to see under what purposes Ripley’s is registered.